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Her Fierce Life – Elemental
Elemental Copy + Design

Online homes powered by emotional connection.

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Her Fierce Life

The word that comes to mind when I think of Margaret Rushing is “fierce.” After years of kicking ass in the pharmatech world, she wanted to bring feminine practices and self-care to the women she works with who are smart, strong, and discerning. It was so much fun writing copy with this customer in mind, because it required appealing to the feminine side of women who work in a masculine world. Similarly for Margaret’s visual branding, I wanted an East meets West design that wasn’t too “girly.” A sensual but strong color palette to frame Margaret’s fierce AF photo shoot sealed the deal.