Elemental
Elemental Copy + Design

Online homes powered by emotional connection.

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POUND Jewelry

POUND has been my favorite jewelry company for years, and I wear one of their pieces almost every single day, so imagine my excitement when they asked me to rebrand the company and build their new website! The family of women behind POUND wanted to more clearly communicate the powerful mystical vibe the brand is known for, so the brand’s visual and written identity offers customers a glimpse into what to expect when visiting POUND’s website: handmade jewelry intuitively made with natural gems and crystals to magnify you. The design elements intentionally and thoughtfully work together to create a luxurious yet organic look + feel.