Elemental
Elemental Copy + Design

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The Middle Finger Project

For the love of vodka, when I got the opportunity to work with Ash Ambirge, my single favorite person on the internet ever since I discovered her blog in 2008, it felt like winning the lottery. Ash is not only the best copywriter I know, but is now a published author with her new book The Middle Finger Project. Ash also offers the best damn online courses I’ve ever taken on topics like nailing your sales calls, organizing your business, landing a six figure book deal, and more, so I’ve partnered with her over the past year to give all her online course materials a makeover using her existing branding. She had developed several sub-brands for her course identity, so we’ve streamlined everything to fall under the TMF brand, and in doing so, created a cohesive, beautiful library of workbooks that her students use both as e-books and in print.