From my first call with Andrea Maxine, I was blown away by the clarity and strength of her vision for her own business and for the women she coaches. That clarity and focus makes my job so easy and fun (and is why you should hire her as your business and life coach ASAP). She wanted an esoteric look that was also grounded and earthy, drawing on the desert landscapes of the American Southwest as our design inspiration. Crafting copy to make her primary message of self-trust brought major a-has (including a business name change!), and it was a pure pleasure to see how the creative process helped Andrea step into the next phase of the evolution of her offerings. This often happens in my work, and it’s always a sign to me that we’re on the right track!