If I ever have a baby, Elan will be on speed dial. She is a fierce champion of women, and it was a pure pleasure to collaborate with her to birth her new business, offering the highest quality birth information to new and expectant parents. We worked hard to make her sales copy as inclusive as possible, and Elan wanted a visual brand that invokes the idea of a divine spark and a woman’s creative power. She travels a lot, so I was inspired by the beaches of Australia, the dark blue ocean with warm sandy beaches and a little gold sunshine.
