This might be my personal favorite branding project I’ve ever done. When the founder of Love Letters from Lola (who I’ll keep anonymous…) contacted me with their GENIUS idea of an erotica subscription service with the goal of expanding the sexual imagination of the reader (and having some good clean fun). I instantly started to imagine the character of Lola, who sends these monthly letters about her sexual adventures. What does she do? What does she pack in her carry-on? What is her favorite outfit? Creating this character with the founder (and lead author) and then making branding to match Lola’s unique personality, with a little retro flair and naughty touches throughout the brand, was so much fun. And it’s been a deep pleasure working on developing Lola’s storytelling voice in collaborating on her stories. If you want a little more fun in your life, call Lola.