POUND has been my favorite jewelry company for years, and I wear one of their pieces almost every single day, so imagine my excitement when they asked me to rebrand the company and build their new website! The family of women behind POUND wanted to more clearly communicate the powerful mystical vibe the brand is known for, so the brand’s visual and written identity offers customers a glimpse into what to expect when visiting POUND’s website: handmade jewelry intuitively made with natural gems and crystals to magnify you. The design elements intentionally and thoughtfully work together to create a luxurious yet organic look + feel.
Working with Emily was like a gift from the Universe we had been waiting for. As soon as we began working with her, elements lined up, colors swirled into cohesion, and a pathway forward opened up after years of attempts. Emily is a supreme dream angel who holds so many talents at her fingertips ready to be expressed whenever I have an idea but no way to formulate it into a tangible representation. She is wicked smart, organizationally gifted, profoundly visionary, and will work with her clients until it is exactly RIGHT. Emily holds the magical landscape to put forth a multidisciplinary approach to her guidance as a graphic designer and do-er. She inspires the client to keep imagining into their true dreams, and then she is there to help make them come true. Emily made our dream logo come true after YEARS of working on it with various artists and modalities. She took ALL of the elements, energies, aesthetics, visions, and overall crux of our mission and wove it together into a visual representation of who we are as a company. She thrills us.