Laurie Gosselin’s Red Medicine Revolution is deceptively simple: movement, nutrition, and rest. Three simple things that create the foundation of life…and yet, they can be so hard for modern women to organize for ourselves. Laurie works primarily with Indigenous women, so our goal was a brand and website that would give an earthy, handmade vibe without any stereotypical “tribal” symbols or imagery that can be common in the wellness space. This is one of those online homes that clients will breathe a sigh of relief upon finding. The bold red of revolution is balanced with soft golds and hand-drawn illustrations to say, “Sit down. Here’s a cup of tea. It’s time to rest.”
